What The Fonts

It is a vocabulary book, a set of English fonts, and a group of rare words.

In an era where design and aesthetics are becoming more and more significant, fonts are an essential medium for conveying information and are one of the culture carriers.

This book is based on vocabulary meanings and traces back to the fundamental design of the 26 alphabets, covering lifestyles, brands, movies, food, etc. We deliberated turn away from conventional font design by repeating distinctive elements, experiencing with a different approach of font design. Through this project, it triggers us to reflect on alternative aspects of design.

What The Fonts
軌室 Absence Lab, 2020

7,5 x 10,5 cm
Chinese/English
Paperback, offset print