„einBuch.haus“ considers books as art objects which can be curated and presented in exhibition formats, providing immersive experience
between people, objects and spaces.
„einBuch.haus“ offers regular events with a specific artbook concept of selected book in the field of arts and design. Each exhibition or event refers to one book, along with contents and related materials. With an interdisciplinary approach, einbuch.haus are challenged to
communicate both material and visual aspects of reading experience.
A building has its blueprint, frame and materials to become a building, a book also has its own systematic structure such as text, grid and texture to become a book. As if a cluster of buildings form a community where a cultural interplay may begin, the books in the exhibition organised by einbuch.haus encourage the audience to extend their three-dimensional reading experience to become a part of it.
Kelly Moonkyung Choi, 2020
28 pages, Perfect binding+
Paper: Munken Pure Rough 170 g/m²
edition of 1 copy
+2 artist’s proofs
Cover, A, B, E, F, G, J, L, P, R, T, U, V, W, Z
– Corners, Seoul, Korea, 2018
C, D, H, I, K, M, N, O, Q, S, X, Y
– We make it, Berlin, Germany, 2020
Published on the occasion of the exhibition‚ “Oncetype” at einbuch.haus, Berlin, Germany
Kelly Moonkyung Choi, 2018 – ongoing
Alphabet A to Z, Numbers,
Exclamation Mark and peace symbol
Size is variable.
Each object is unique.
Oil, natural colourants, sodium hydroxide and purified water
Kelly Moonkyung Choi, 2018, 2020
Munken Pure Rough 170g/m2
420 × 297 mm
Signed and numbered
Graphic designer Kelly Moonkyung Choi’s typography project “Oncetype” is an art project that gives new functions to wooden printing type that has lost its original position today.
“I started collecting them one by one because I liked the clunkiness of the wooden printing type and the feeling of holding it by hand. On the raised edges of the letter shapes, the solidly hardened ink residue still remains along with the dust. Is it a scar from the printing process, a wound that’s been transported from place to place after being used, wandering around here and there? I feel sorrow for the scars all over the types. Looking at the wooden type in my hand, I can feel the harsh noises of the print shop that was busy at the time, and the strong smell of the printing ink. The typecutter’s delicate workmanship and the typesetter’s busy hand movements also flash across my eyes. Although I’m from the digital typography generation, my heart goes to old printing types that seem to be alive. I’m particularly attracted to the rebellious and experimental typography of those days when there were many physical limitations and constraints.”
Kelly Moonkyung Choi mixes natural ingredients such as polygonum indigo, paprika, and gardenia into a soap solution to create multicolored and vibrant patterns, using improvised hand movements. Soap type, produced like casting letters one by one, evokes images of its colorful use back in the day, unlike the dull and monotonous appearance of the unused type today. Like life, soap type will disappear someday.
The artist captures the splendidness of “Oncetype” in photographs, then brings these images into the computer, applying new colors to them. Every color of the original material is replaced by a Risograph ink, and the type is recreated as prints. The prints created in this way, named “Oncesoap”, may last a little longer than the “Oncetype” soap.
Kelly Moonkyung Choi is a graphic designer with an interest in the visual images obtained from the manual process. In 2015, she participated in “Typojanchi” as a curator of “Book Bricks”. She had a solo exhibition, “Gutenberg Bubble”(Factory2, 2018) and several group exhibitions such as “Art+Work”(Art Center White Block, 2018) and “Typojanchi”(Culture Station Seoul 284, 2019) She currently works and teaches at Paju Typography Institute.
Saturday, 5. December
3 – 4 pm
The graphic designer, Kelly Moonkyung Choi will give a talk about her ongoing art project ‘Oncetype’ via ZOOM. The talk runs English.
ZOOM ID 936 9815 8886Join the artist talk
Senate Department for Culture and Europe
1 – 7 pm (Thursday, Friday)
12 – 5 pm (Saturday)
and by appointment
einbuch.haus / Florastraße 61, 13187 Berlin